Cellular Technology to represent Laader Berg foam machinery in U.S. and Canada

Ålesund, Norway, January 28, 2014 

Laader Berg AS, the well-known manufacturer of Maxfoam™ flexible polyurethane foam machines for over 50 years has appointed Cellular Technology International, Inc. (Atlanta, GA) as their sales agent for the United States and Canada, effective February 1, 2014. 

Cellular Technology will have responsibility for sales of Maxfoam™ continuous flexible PU machines, along with Laader Berg’s innovative Pintomax™ CWP Flat Top System, Squaremax™ RS – Side film system, Cutmax™ BC-250A – block cutter, Multi-Trough™ Variable Volume/Variable Width troughs and the Laader Berg Silicone Mixer™ for finer cell structure and pinhole-free flexible PU foam. 

Per Henning Vågen, CEO of Laader Berg® expressed his optimism that Cellular Technology “can effectively rekindle the reputation and leadership of Laader Berg® in the North American machinery market.

“Laader Berg® is the market leader with more than 450 Maxfoam™ machines delivered in more than 80 countries and tripled sales over the last 6 years.  Despite, or maybe due to the financial crises and increased competition in the market we see customers all over the world upgrading to the latest technology to be more competitive.” 

Laader Berg® offers low pressure and hybrid low/high pressure Maxfoam™ machines with liquid lay-down and trough configurations. Cellular Technology International and its subsidiary Cellular Technology Europe Ltd (Birmingham, U.K.) manufacture and market specialty chemical additives to the flexible, rigid and elastomer polyurethane market.